Lengow Day | Programme
806
page-template,page-template-full_width,page-template-full_width-php,page,page-id-806,qode-quick-links-1.0,ajax_fade,page_not_loaded,,qode-title-hidden,qode_grid_1300,qode-theme-ver-11.0,qode-theme-bridge,wpb-js-composer js-comp-ver-5.1.1,vc_responsive

Programme

All the sessions will be available in English

(either done in English or with simultaneous translation)

Customer Experience

Customer experience

Sources of growth

Sources of growth

Logistic

Logistics

Lengow Day
Studio Design 1
Café City
Auditorium
Studio Design 1
Café City
Auditorium
08:30 - 09:00
Welcome Breakfast
09:00 - 09:25
Opening Keynote from Lengow
auditorium
Mickael Froger
Co-founder & CEO @ Lengow
Michel Juvillier
CEO @ Juvillier Conseil
09:25 - 09:30
Introduction: Retail and ecommerce user experience in the world
auditorium

M-Commerce, means of payment, Fresh products etc.

François Cousi
Partner @PMP
09:30 - 10:00
[Panel] Is the evolution of user experience revolutionizing e-commerce?
auditorium

New user experiences are transforming the retail and e-commerce ecosystems (Mobile, ROPO, social media etc.). How are the retail and e-commerce markets adapting?

Michel Juvillier
CEO @ Juvillier Conseil
James Roper
Chairman & Founder @ IMRG
Eva Linda Rohde
Legal Advisor @ BEVH
Stephan Grad
CEO & Managing Director @ A-Commerce
Julien-Henri Maurice
Chief Digital & Marketing Officer @ BazarChic
10:00 - 10:15
[Talk] Live Streaming and e-commerce in China
auditorium

Live Streaming and e-commerce: how it could change the fashion industry, and why China is so far ahead right now.

Guido Ghedin
International Marketing Consultant @ CIF News
10:15 - 10:25
[Case Study] Columbia Sportswear, new success through new customer experience
auditorium
Barbara Houdayer
Ecommerce Marketing Manager @ Columbia Sportswear
10:25 - 10:30
Introduction: Strategy of business development for ecommerce
auditorium

Diversification, data sales, advertising

François Cousi
Partner @PMP
10:30 - 11:00
[Panel] What are the opportunities to create new business lines?
auditorium

More and more e-commerce players are diversifying their activities (advertising, sales of data, etc.). What are the opportunities to create new business lines?

Chris Dawson
Journalist @ Tamebay
Thomas Ficht
Head of New Business @ Idealo
Sean McKee
Director of Ecommerce and Customer Experience @ Schuh
Ulrich Bartholomäus
Managing Director @ Stylight
Rodolphe Roux
Chief Digital Officer @ Wiko
11:00 - 11:10
[Talk] Eram, a 90 year old start-up
auditorium

In a highly competitive footwear market, discover how the French retailer Eram, the leader in town centers and city malls, carries its myth on the occasion of its 90th birthday.

Renaud Montin
Chief Marketing & Digital Officer @ Eram
11:10 - 11:20
[Talk] Growing through self-disruption
auditorium

When your core business is no longer growing, doing nothing is not an option. Therefore, Michel Koch is here to talk you through what the vision surrounding business transformation looks like.

Michel Koch
ex-Chief Marketing Officer & eCommerce Director @ TIME Inc UK.
11:20 - 11:45
Networking Break
11:45 - 11:50
Introduction: The evolution of logistics in different regions
auditorium

Click & Collect, new services and technologies, after-sales service etc.

Bruno Ceccaldi
Head of Development South Europe @ Metapack
11:45 - 12:15
[Olapic Success Stories] How Jacadi Leverages UGC to boost e-commerce performance
studio-design-1

In the age of Consumer-Led Marketing, is your e-Commerce strategy in line with today’s complex buying journey? In this session hosted by Olapic, Jacadi will present how leveraging social media and User-Generated Content allowed the brand to successfully improve customer experience, increase traffic, and drive conversions.

Pierre Bardot
Country Manager Southern Europe @ Olapic
Najoie Fraihi
Digital Customer Experience Manager @ Jacadi
11:50 - 12:20
[Panel] Cross border Logistics: New challenges, new opportunities
auditorium
Guido Ghedin
International Marketing Consultant @ CIF News
Edouard Margain
Digital Director @ Lavinia
Charles-Antoine Gondrand
VP Business Development - Central & Northern Europe @ Recshipping / Nektria
PingKi Houang
Chief Executive Omnichannel @ Fashion3
Rémi Lengaigne
Co-founder @ Colisweb
12:20 - 12:30
[Talk] From smart lockers to drones: innovation to cover the last-mile
auditorium

Narration of logistic phenomena specific

Guido Ghedin
International Marketing Consultant @ CIF News
12:20 - 12:40
[Fit Analytics Success Stories] Why sizing matters.
studio-design-1

Finding the right fit is a major source of uncertainty and frustration for shoppers, and a significant pain point for apparel brands and retailers.

Join Fit Analytics to discover how solving sizing helps its partners put customers first, unlock revenue growth, and harness the power of machine learning at the heart of its operations.

Ladina Zimmermann
VP Business Development EMEA-LATAM @ Fit Analytics
12:30 - 12:40
[Case Study] Dotty Fish, The journey from a small pond to a big lake
auditorium
Helen Chapman
Founder and Managing Director @ Dotty Fish
12:45 - 14:15
Lunch
14:15 - 14:45
[Spread Success Stories] Les Georgettes: explosion of an affectively engaged community
studio-design-1

The brand “Les Georgettes” started from scratch 2 years ago. In this Success Story workshop, find out what strategy enabled them to now be at the head of an affectively engaged community of fans and customers.

Enora Fargot
International Community Manager @ Les Georgettes
Shona Creedon
International Community Manager @ Les Georgettes
Julian Veys
Business Developer @ Spread
14:15 - 14:45
[Workshop] How to develop your cross-border sales thanks to marketplaces
cafecity

Amazon, Tmall, La Redoute, Cdiscount… whether they are local or international, general or specialised, marketplaces are at the centre of the global online retail landscape. Marketplaces can be very useful for online retailers given their high and qualified traffic as well as their establishment in different countries. They can help increase the visibility of your products and, in particular, increase your cross-border sales. But to truly reap their benefits, you must have a good understanding of the way they work. Lengow has a few tips to help with this.

Sébastien Bocahut
VP Sales @ Lengow
14:15 - 14:45
[Panel] Online payment: the new cross border challenge
auditorium
Noelia Ruiz Santacana
Ecommerce Sales Channel Manager @ La Caixa
William Ben Chemouil
CEO @ Oney Tech & SELLsecure
Eduard Cabanes
CFO @ Ulabox
Marc Nieto
Member of the Cards Fraud Prevention Forum @ European Payments Council
14:50 - 15:10
[Mazeberry Success Stories] Motoblouz: increased conversions thanks to a dedicated Merchandising strategy
studio-design-1

Explore the latest experience feedback from Motoblouz during this workshop. How and why has our client decided to enforce a brand new online merchandising strategy? How has this strategy impacted their daily routine? How has Mazeberry’s merchandising allowed for greater conversions?

Romain Baert
Co-founder @ Mazeberry
Teddy Krzastel
Head of e-Merchandiser @ Motoblouz
14:50 - 15:10
[Workshop] How to manage a user centric redesign (with real UX inside)?
cafecity

How UX tools are used to make efficient and secure redesigns : User Tests, Persona, experience Map… To know more, see how Oney Bank used redesign in a real life scenario.

Olivier Sauvage
CEO @ Wexperience / Capitaine-commerce
Cyrille Pattyn
General Manager @ Wexperience
15:15 - 15:45
[Workshop] 10 tips to know before starting selling online in China
cafecity
Thibault Boiron
Managing Partner Asia @ Altima
Frédéric Clément
Chief Marketing Officer @ Lengow
15:15 - 15:45
[Notify Success Stories] Real time: key success factor in customer relationship
studio-design-1

In your CRM, you know who to talk to and what to offer them, but you do not know when. Beauté Privée explains how it answered this question by integrating the notion of real time in CRM.

Franck Lhuerre
CEO @ Notify
Xavier Chauvin
Co-founder & CEO @ Beauté Privée
15:50 - 16:20
Networking Break
16:20 - 16:50
[Cdiscount Success Stories] Boost your sales with Cdiscount: unravel the secret with Boutique-jardin.fr
studio-design-1

How marketplaces and adapted tools can help you maximise your sales. Logistics, advertising, feed provider… Unravel the secrets through Boutique-jardin.fr’s success story.

Simon Miss
International Business & Partnership Developer @ Cdiscount
Gautier Mille
Key Account Manager @ Boutique-jardin.fr
16:20 - 16:50
[Case Study] Driving Store Sales with Google
cafecity

We now see that a huge percentage of in-store purchases are influenced by digital. Discover how Google can help digital marketers influence in-store trafic & sales and measure the impact.

Rozenn L’Helgoualc’h
Google Shopping Specialist @ Google
Lena Maglo
Google Shopping Specialist @ Google
16:55 - 17:15
[Workshop] Ingenico ePayments: Chatbots and conversational commerce, the next paradigm in retail
studio-design-1

Technology is changing and so is the way we communicate with each other. With over 3 billion users around the world, messaging apps are quickly growing in popularity. The world of payment should no longer be content with just managing a transaction but bring technologies to increase customer interactions.

Gilles Brabant
General Director France - Ingenico ePayments
17:30 - 20:00
Networking Cocktails
Select date to see events.

Our three main themes

Standard_icons_blue-38

Explore a new customer experience

Tomorrow’s ecommerce centers around prevalence, hyper adaptation and value creation. Retail is going through a process of reinvention with new practices in the sales and acquisition processes. Emerging features and the development of technology that is made available to the end consumer; chatbots, internet of things, VR, social networks, videos, etc., have produced a new source of sales opportunities for the industry players. How do you reinvent your customer buying journey? What are the latest acquisition models? How do you value and give greater meaning to the act of buying?

Innovate to find sources of growth

Immersed in an ultra competitive and constantly growing ecosystem, online retailers are now called on to innovate and diversify their offers in order to sustain their existence. What new methods are at their disposal to achieve this? Data exploitation, Business transformation, e.g. Advertising, Strategic partnerships, etc. How are some players leading the way through a range of innovative strategies or tactics? Explore the best innovations from online retailers around the world.

Standard_icons_blue-12
Standard_icons_blue-22

Improve your logistics strategy and earn your customer’s trust

75% of online shoppers check delivery terms before making an online purchase. Quality, price and delivery dates are among the three main criteria for choosing a service provider*. Logistics and delivery are therefore key elements that have an impact on the customer experience and the resulting levels of customer trust and loyalty. In terms of logistics, what are the latest opportunities that promote better productivity for preparation, delivery, after-sales service, etc? And aside from “prospective” ideas (e.g. Drones), what are the current solutions that enable ecommerce players to increase their efficiency, credibility and trust with the end consumer?

*According to an LSA-Colissimo study published in Spring 2017