Requirements:

  • A Google Ads account
  • Imported “business data” feed (available within the Lengow platform)

To begin...

Lengow_Bleu_Picto_RVB_128x128

Activate the “Business data” feed available on our platform and provide your product information

Then…

google-adz-icon

Log in to your Google Ads account to create your Ad Customizer script via “Campaigns” > “Group operations” > “Script”

Finally...

google-adz-icon

Paste your script’s code, then modify the variable “SPREADSHEET_URL” (with your URL), “CAMPAIGN” and “ADGROUP”

How does it work?

  • You can automate and personalise your ads in real-time on Google’s Search Network according to a user’s behaviour: type of research, device used, location, date, day and time of the week, etc.
  • This customisation complements the original text of your ads and can contain any data available within your Lengow feed

NB: More information here

4 600 brands and retailers worldwide are
already using Lengow