ARR – Annual recurring revenue

ARR (annual recurring revenue) is an indicator that predicts revenue for the year, based on the number of subscriptions taken out

Booking

A booking means the commitments of a customer by signing a contract

Churn

The churn is when a customer stops using or subscribing to a service within a certain time frame

DAM

Digital Asset Management is intended for the management and storage of a company’s digital assets (i.e. images, videos…)

Demand gen engine

Demand generation programs are touch points throughout the conversion optimization and sales cycles

Feed management

E-commerce feed management is the process of organizing, broadcasting and monitoring product feeds for different sales channels

GMV – Gross Merchandise Value

Gross Merchandise Value (GMV) is the total value of merchandise sold over a given period of time through a customer-to-customer (C2C) exchange site. It is a measure of the growth of the business or use of the site to sell merchandise owned by others

GTM

Go To Market is a strategy that consists of validating point by point the parameters that will allow a product or service to be successfully launched on the market. This method covers the main characteristics of a market launch, from marketing positioning, to targeting, to the way it is marketed

Inbound

Inbound marketing is the process of helping potential customers find your company. Inbound marketing is a strategy that utilises many forms of pull marketing—content marketing, blogs, events, search engine optimization (SEO), social media, etc…—to create brand awareness and attract new business

Kick Off

First meeting to launch the project / year.

KPI

Key Performance Indicator give the capacity to see the performance of the company but also some key points that the company wants to focus

Lead

A person who has expressed an interest in our solution

Martech stack

Marketing Stack refers to a set of software solutions that marketers use to plan, launch, track and refine their marketing campaigns and efforts

OMS

An order management system (OMS) is a digital way to manage the lifecycle of an order. ¹ It tracks all the information and processes, including order entry, inventory management, fulfillment and after-sales service

Outbound

It is a marketing strategy that consists in going after a potential customer, by pushing marketing and commercial actions towards him – in our cases with our Sales Development representatives – outreaching to a target list of accounts

PIM

A Product Information Management (PIM) solution is a business application that provides a single place to collect, manage, and enrich your product information

Scale

It means the ability of a product / company to adapt to a strong growth

SDR

The Sales Development Representative (SDR) is responsible for generating new leads via outbound prospecting and for qualifying inbound leads and booking appointments/ meetings between these leads & our account executives

Syndication/FM

Syndication platforms allow brands and retailers to optimize the content they put online.
https://www.lengow.com/fr/aller-plus-loin/qu-est-ce-que-la-syndication-des-contenus-produits/

Upsell

Upsell means to grow the contract value to a customer who has already a contract with the company