London, April 26, 2022 – Lengow, the e-commerce automation platform, announces today its acquisition of Netrivals, a leading SaaS provider of price and market intelligence. This move is in line with Lengow’s strategy as well as a clear response to market trends and the increasing demands of brands and retailers for intuitive  e-commerce solutions, with powerful actionable insights.

Founded in 2016 in Barcelona by Ivan Ramirez and Salvador Fabregas, Netrivals is a recognised expert on pricing, product attributes, and image recognition, with a unique data tracking technology, across over +1,000M products from +32K stores. It enables businesses to make more effective pricing decisions and boost their e-commerce sales.

“As brands and retailers embrace their omnichannel strategy, they have a critical need for a comprehensive global view of the potential of their products in the market,” explained Mickael Froger, CEO of Lengow. “Our customers and marketplaces partners have been asking for more capabilities for pricing intelligence alongside the Lengow solution, to activate the product data based on reliable market insights. We’re excited to expand our offerings with this acquisition and continue to innovate to help brands and retailers succeed in their e-commerce strategies.”

Trusted by a wide range of clients across the UK, Germany, Italy, Spain, France, Australia and the Nordics, Netrivals also enables Lengow to accelerate its international expansion. By early 2021, Marlin Equity Partners, a global investment firm with $8.1 billion of capital commitments under management, had already secured a majority stake in Lengow. After opening offices in Germany (Munich) and the UK (London) in 2021, Lengow will now take advantage of the acquisition from netRivals to open its office in Barcelona, Spain.

“Over the last six years, we have built a leading pricing intelligence and market analysis software company,” said Ivan Ramirez, CEO of Netrivals. “By adding two very competent best-of-breed solutions, we are creating one extremely compelling suite. Together we are on the path to shape the next generation of the digital shelf analytics – which is an exciting journey both for us and our international customers.”

Financial details of the transaction have not been disclosed.

Lengow is the e-commerce automation platform helping brands and distributors improve their performance, automate their business processes, and grow internationally. The platform is the key to strong profitability and visibility for products sold by online retailers around the world on all distribution channels: marketplaces, comparison shopping engines, affiliate platforms, display/retargeting platforms and social media. Since 2009, Lengow has integrated more than 1,600 partners into its solution to provide a powerful platform to its 4,600 retailers. In 2021, Marlin Equity Partners, a global investment firm with $8.1 billion of capital commitments under management, had already secured a majority stake in Lengow.

Netrivals is a software company made up of a team of over 65 professionals based in Barcelona. This leading Pricing and Big Data company is constantly expanding. Since its launch in 2016, the Netrivals software has managed to establish itself in Spain, Andorra, Italy, France, the United Kingdom, Germany, Switzerland, the Netherlands, Belgium and the United States. At present, its systems scan +1,000M products from +32K stores across over 50 countries.