The 3 solutions provided by Lengow

The collaboration between Wethenew and Lengow began in 2019 and enabled 4 members of the Wethenew team to efficiently manage their 40,000 active product variants on the Lengow platform. With an e-commerce site on Shopify, Wethenew benefited from the easy link between Shopify and Lengow, facilitating rapid implementation.

• By leveraging diversified acquisition channels such as Awin, Meta, TikTok, Pinterest, Snapchat, and Google, Wethenew has managed to expand its geographic footprint in 4 different countries, including Germany, Italy, and Spain. Previous challenges with Google Merchant Center have been overcome, enabling more frequent updates of Google feeds, up to once every hour, particularly beneficial for feeds using Custom Labels which were previously updated only every 24 hours. These labels have boosted shopping segmentation within Performance Max campaigns by filtering feeds according to various criteria such as seasonality and promotions.

• The Wethenew team particularly appreciates certain features offered by Lengow, such as the search and replace option in the preview tab which, together with the ability to segment data from their source catalog, considerably simplifies the management of their product listings.

• The easy integration of additional data sources and personalized support, including a dedicated account manager and direct customer support line, add significant value to the collaboration between Wethenew and Lengow, continually responding to Wethenew’s specific needs.