Lengow solution

Lengow helps L’ORÉAL LUXE to optimise its global strategy and improve its conversion rate, sales and overall revenues. L’ORÉAL LUXE is supported by the agency Feed Manager to set up its catalogues and product feeds. This collaboration has enabled Lengow to respond to priority needs in the short term, and in the longer term, to help the brand on a more strategic scale, including:

• Guaranteed feed optimisation and compliance with the respective channels when connecting catalogues, enabling quick product launches.

• Optimised content via Lengow’s Additional Sources, improving the performance of titles and descriptions (specifying product type, size, etc.) and ensuring successful distribution on Google, for example.

• Customised and segmented feeds by product groups based Lengow solution on target audience (top sellers for prospective customers or larger product sizes for repeat purchases, for example).

• Helping the brand stand out visually by A/B testing its images (e.g. by displaying the Armani Privé collection on podiums). This led to a threefold increase in revenue generated on Google Shopping compared to the previous year.

• Offering product duos at attractive prices to set the brand apart from widely distributed brands. Within a few weeks, the average order value on Google Shopping increased by 20%.