Sell on Boulanger marketplace - Develop e-commerce in France

All you need to know about Boulanger:

Advantages and benefits of the Boulanger Marketplace

A qualified audience: With over 6 million unique visitors per month, the Boulanger marketplace allows you to reach a broad and loyal audience, significantly increasing the visibility of your products and boosting your sales.
Strong brand recognition: With more than 200 stores across France and a solid reputation in multimedia and home appliances, Boulanger enjoys strong brand recognition. This reputation instills consumer trust and enhances the credibility of partner sellers.
High average basket value: The average basket on the Boulanger marketplace exceeds 200 euros, offering sellers opportunities to make high-value sales.

Conditions for Selling on Boulanger

Professional status required: To become a seller on the marketplace, you must be a professional. Sellers are required to provide their VAT registration number before their catalog is published.
Compliance with regulations and standards: Sellers must adhere to tax regulations (VAT, AGEC law, private copy, etc.) and comply with the customer service quality standards required by Boulanger.
Strict quality requirements: Boulanger applies strict selection criteria, including a minimum average customer rating of 4.5 stars, an order validation time of less than 24 hours, an order acceptance rate of over 97%, and an incident rate below 7%. Failure to meet these criteria may result in the removal of the seller’s products from the site.
Customer service in French: All sellers must provide after-sales service (SAV) in French to ensure optimal service quality for customers.

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Enhance the quality of your product catalogue

Easily update your product pages (titles, descriptions, images, prices) via the Lengow platform, and enrich your data with our additional resources.

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Set up rules and exclusions to target your audience more effectively

Improve your sales performance by creating automatic rules and exclusions to better segment your product catalogue. Prepare your special offers and sales with peace of mind on the platform.

Effectively categorise your products with optimal category matching

Automatically match your categories and attributes on Lengow to create a structured product feed and improve your ranking in Boulanger’s search engine.

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Monitor and manage your orders directly from the platform

Manage your Boulanger orders and keep your inventory up to date seamlessly via the Lengow platform, with automatic order synchronization from Boulanger every hour.

Sell on Boulanger with Lengow:

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How to Maximise Revenue on Marketplaces

Enhancing E-commerce Strategy on Marketplaces

In 2024, selling on marketplaces is a real challenge. The competition among sellers is becoming increasingly fierce, and the selection of marketplaces is extensive. However, their significance cannot be overlooked: the trend of online marketplaces is unmistakably ascending in Europe.

Remarkably, in France‘s top 20 e-commerce entities, 18 operate marketplaces.
In Germany, marketplaces collectively represent over half of all online retail activities.
A study from 2022 in Italy highlighted that a significant portion of e-commerce funding is allocated to online marketplaces.
In Spain, nearly half of the online shoppers make monthly purchases through various marketplaces.

This comprehensive ebook is your guide to streamline operations and accelerate online sales on marketplaces.

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Whether you’re a seasoned marketplace seller or just starting out on marketplaces, this ebook is the perfect resource to take your business to the next level.

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