Unlock success in your European e-commerce strategy with Leroy Merlin marketplace

Leroy Merlin: the ideal marketplace for selling DIY, garden, and home products in Europe

• A trusted European leader in home improvement: Leroy Merlin is a top global player in the DIY, garden, and home improvement sectors, ranking third in Europe. With a strong presence in key European markets like France, Spain, and Italy, it offers sellers the chance to partner with a brand known for its reliability and customer trust. Leroy Merlin’s widespread credibility extends across these major European countries, making it an ideal platform for expanding your business across the continent.

• Access to a loyal and expansive customer base: Leroy Merlin attracts a vast and loyal customer base in Europe, including 10 million French households and millions more in Spain and Italy. This extensive customer network provides sellers with unparalleled access to a steady stream of potential buyers, enhancing your chances of reaching sales goals and growing your brand in multiple countries.

• Strong presence: Selling on Leroy Merlin gives you exposure in three of Europe’s largest e-commerce markets. The marketplace has 141 stores and a monthly website traffic of 19,2 million in France, over 130 stores and a highly trafficked website in Spain, and 50 stores and 11 million unique website visitors in Italy. This wide-reaching presence across France, Spain, and Italy allows sellers to tap into diverse, high-traffic markets that are ripe for growth in the home improvement sector.

Requirements for selling on Leroy Merlin

• Professional status required: To join the Leroy Merlin marketplace, you must be a registered business operating in the home, garden, or DIY sectors. This ensures that the marketplace maintains a high level of professionalism and product quality.

• Expertise in B2C sales: Sellers are expected to manage customer relationships, deliveries, and after-sales services (SAV) with a high level of expertise. Leroy Merlin partners with vendors who can ensure a seamless customer experience from order to post-sale support.

• Commitment to quality: Leroy Merlin places a strong emphasis on customer satisfaction. Sellers are required to adhere to the brand’s strict quality standards, ensuring that customers receive top-notch service and products. This focus on quality helps maintain the marketplace’s high reputation and ensures long-term success for its partners.