About Instagram

  • Global Reach: Over 1.3 billion monthly active users, with a strong presence across Millennials and Gen Z demographics.
  • Engaged Audience: Users on Instagram frequently engage with brands, making it a powerful platform for both product discovery and conversion. Over 200 million Instagram users visit at least one business profile every day.
  • Visual Storytelling Hub: A platform built around photos and videos, ideal for brands to showcase products creatively and engage audiences through visual content. 
  • Advertising Opportunities: Dynamic ads and carousel ads allow businesses to create immersive, multi-product stories that drive engagement and sales. And Collection ads combine videos and product listings for a richer shopping experience.
  • Instagram Shopping:
    • Seamless integration of product listings into Posts, Stories, Reels, and the Explore page.
    • Shopping Tags make posts instantly shoppable, allowing users to view product details and pricing directly within the app.
    • Instagram Shops provide a customizable storefront within the app, offering businesses a dedicated space to showcase and sell products.

Analyze performance and scale effectively

Monitor campaign results and track key metrics such as engagement, conversions, and sales with Lengow’s analytics tools. Use insights to refine your strategy and improve the performance of your Instagram Shopping efforts.

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Create impactful Shopping Ads

Leverage dynamic and carousel ads to display your products in attention-grabbing formats, allowing you to tell a story and drive engagement.

Curate your product catalog

Manage and optimize your product catalog to ensure that only the most relevant items are featured in your Instagram posts and stories.

Stay up to date with your stock

Keep your catalog fresh by ensuring real-time synchronization of product availability and pricing across your Instagram Shop.

Sell on Instagram with Lengow:

 

Get your free Instagram Shopping audit

Make your Instagram & Facebook a success

Lengow and FeedManager have teamed up to create the ultimate guide to success on Instagram and Facebook.

Counting more than 2.7 billion monthly active users on Facebook and 1 billion MAUs on Instagram, this ecosystem makes up the number one social network globally.

The potential for acquisition is immense: 30% of marketers believe that Facebook offers the best ROI from digital advertising campaigns! And yet, less than a quarter of Facebook pages use paid media…

In this whitepaper, we’ll give you a complete overview of how to promote your products via Dynamic Ads on Facebook and Instagram. You’ll find all the important steps to set up a successful campaign that will make all the difference.

Download guide
Instagram and Facebook Whitepaper

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