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All you need to know about Conforama (Marketplace by Confo):

Advantages and benefits of Conforama

A qualified audience: With an average of 9.9 million unique visitors per month (2023), Conforama’s marketplace offers significant visibility for your products. This large, targeted audience increases your chances of making sales.
A leading home furnishing retailer: Conforama is a major player in the home furnishing sector in France, with around 180 stores and a strong omnichannel presence. Its well-established reputation builds consumer trust, which enhances the credibility of marketplace vendors.
A growing e-commerce site: In 2023, 13.3% of Conforama’s revenue was generated online, highlighting the growing importance of its website. This digital expansion provides substantial growth opportunities for marketplace sellers.

Conditions for Selling on the Conforama Marketplace

Professional status required: To sell on the Conforama marketplace, you must be a professional business. Individual sellers are not accepted; only companies with proper legal status can join the platform.
Rigorous seller selection: Conforama’s marketplace applies a strict selection process based on public reputation and customer reviews. Sellers must also comply with the General Terms of Service, and their application is validated by Webhelp Payment Services.
Quality criteria to become a premium seller: Boulanger applies strict selection criteria, including a minimum average customer rating of 4.5 stars, an order validation time of less than 24 hours, an order acceptance rate of over 97%, and an incident rate below 7%. Failure to meet these criteria may result in the removal of the seller’s products from the site.
Automatic suspension of service: Conforama may suspend a seller if certain criteria are not met, such as an average rating below 3.5, an incident rate above 11%, an order acceptance time exceeding 75 hours, or an acceptance rate below 79%. Additionally, three untreated orders, a refund rate above 5%, or a response time exceeding 96 hours may also lead to suspension.

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Enhance the quality of your product catalogue

Effortlessly manage and enhance your product listings—titles, descriptions, images, and prices—through the Lengow platform, while leveraging our additional resources to enrich your data.

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Configure rules and exclusions to refine your audience targeting for better precision

Improve your sales performance by creating automatic rules and exclusions to better segment your product catalogue. Prepare your special offers and sales with peace of mind on the platform.

Accurately organize your products by ensuring optimal category alignment for maximum effectiveness

Seamlessly align your categories and attributes on Lengow to generate a well-organized product feed, boosting your visibility and ranking in Conforama’s search engine.

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Monitor and manage your orders directly from the platform

Easily handle your Conforama orders and maintain accurate inventory updates through the Lengow platform, with automatic hourly synchronization of orders from Conforama for a smooth experience.

Sell on Conforama with Lengow:

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Optimise your sales on Conforama with Lengow

In this guide, see what kind of audience you would benefit from by selling on Conforama, examples of brands and retailers who already sell on the marketplace and specific examples of how to successfully integrate on to Conforama.

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