How NEXECOM achieved €4M in revenue in 2 years through a cross-border strategy on Amazon and other marketplaces.

Specializing in home equipment since 2005, NEXECOM (nouveauxmarchands.com) is a leading French e-commerce company. With nearly 20 years of experience, it has mastered the entire value chain: product selection, inventory management, logistics, and after-sales service.

 

With over 12,000 references available in a 5,000 m² warehouse near Marseille (and 5 other external warehouses), the company processes over 300,000 orders annually across 40 marketplaces in 8 countries. Its revenue reaches €40M, and more than 3 million satisfied customers testify to its reliability and efficiency.

  • Industry

    home appliances

  • Type

    Retailer

  • Market

    8+

  • Size

    ≃50

  • Revenue

    40 millions €

  • Used by

    Marketplace Manager

  • Product used

    icon netMarkets

Key Data

+

+40

active marketplaces

+

+4M €

cross-border revenue

+

+6

Amazon marketplaces in 6 different countries

+

+12K

Product references sent to the marketplaces

Challenges and objectives

Already well established on French marketplaces, NEXECOM sought to accelerate its international development with a cross-border rollout across several European countries. This strategy represented a major growth opportunity, but it also came with significant operational complexity: each country had its own marketplaces, commercial rules, logistical requirements, languages, currencies, and customer expectations.

At the same time, the company was actively preparing for this international expansion by adapting its product offering, strengthening its logistics, structuring its financial teams, multilingual customer service, and IT infrastructure. However, to efficiently manage the growing volume of product flows, orders, and foreign marketplaces, it became essential to rely on a centralized and flexible tool capable of meeting the demands of cross-border e-commerce.

With this in mind, NEXECOM turned to Lengow and its NetMarkets solution in 2019, to benefit from a technological partner able to easily manage the integration and operation of European marketplaces, while ensuring a smooth and scalable growth

Solutions by Lengow

To meet its international expansion goals, NEXECOM deployed Lengow’s NetMarkets solution as early as 2019, which proved to be a major strategic lever. In just two years, the company grew from 12 to 40 active marketplaces, and its cross-border revenue increased from €0 to €4M, marking a real turning point in its development.

Thanks to Lengow, NEXECOM now sells its products on a wide selection of marketplaces, both in France (E.Leclerc, Jardiland, ManoMano, Cdiscount, But, Ubaldi, Darty, Vente Unique, Leroy Merlin, etc.) and across Europe, particularly in Spain (Fnac, ManoMano), Germany (eBay, Kaufland), Italy (ePrice, ManoMano), Belgium (Fnac, Decathlon), the Netherlands (Bol.com), and Portugal (Worten).

A central pillar of this cross-border strategy is Amazon, with a rapid rollout on the BE, DE, ES, IT, and NL versions of the marketplace. Thanks to Lengow, the integration of the different Amazon countries was seamless, with the platform enabling easy management of all Amazon environments while leveraging Amazon services (logistics, customer service, etc.) to optimize performance.

The power of NetMarkets relies on several key levers:

  • Extensive coverage with over 70 marketplaces available in 47+ countries

  • Centralized management of all marketplace flows, whether in France or internationally

  • Automated updates of each marketplace’s specifics (formats, rules, constraints), with smart alerts to ensure constant compliance and optimized time-to-market

The success of Nouveaux Marchands with NetMarkets:

Centralized management of 40+ marketplaces via a single platform

Simplified and rapid deployment on Amazon Europe, a strategic pillar for cross-border expansion

Scalable solution supporting the company's international growth

Automation of product listings, catalog enrichment, and real-time error tracking

Thanks to Lengow, we were able to structure and accelerate our international rollout with complete peace of mind. Their solution provides us with the control, flexibility, and responsiveness necessary to perform on Amazon and European marketplaces.

Laurent Censier

CEO

NEXECOM

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