CountryGuide_SPAIN_EN_2022

Spanish ecommerce overview

Spain is the 5th biggest ecommerce market in Europe, and no. 1 in the Southern Europe region. Ecommerce is becoming more and more popular and creating lots of opportunities. Find out how the market is structured, key players, and buying habits to successfully sell in Spain.


In this document we explain:

  • Market’s key figures
  • Trends and major opportunities
  • Shopping behaviour
  • m-commerce and social media

This guide is for you:

  • You have an online store or you manage an online business, and you’re looking for information on new markets
  • You want to sell your products internationally
  • You’re already selling in different countries, and you want to optimise your presence and/or be more efficient

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