A / B test your Google Shopping ads
Requirements:
- Active ads on Google Shopping
- Track your campaigns on Google Ads
To begin...
Assign a common Custom Label to the products that you want to test in your catalogue, e.g. ‘Test A’
Then...
Apply an automatic rule to your product group ‘Test A’ to modify an attribute (word order, title, picture, etc.)
Finally...
Monitor the performance of your two ads in Google Ads to determine which one converts best
How does it work?
- Conduct A / B tests on Google Shopping ads to compare different titles, visuals, descriptions, etc.
- The ‘test’ groups can be composed of specific products or categories, groups of personalised products (e.g. all products <£100, all products from a specific brand, etc.)
More information here
It works with…
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