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How Decathlon Italy implemented an effective web-to-store strategy
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How Productpine increased its sales by 15% with an automated pricing tool
How Pimkie boosted product visibility on social media platforms like TikTok
Significant marketplace growth in no time at all for efectoLED
Requirements:
Start by...
Setting up your Google Dynamic Search Ads catalogue
Then…
Define Custom Labels in Lengow according to your campaign’s needs (via Rules)
And then...
Automate updates for your ads
Lastly...
Your ads are created and displayed according to the searches made by Google users
How does it work?
The Google Dynamic Search Ads catalogue enables users to indicate precise URLs to be used in the search network with the help of custom labels associated with these URLs within the feed
Use your Google Shopping catalogue to create clear titles, add necessary attributes or create Customs Labels to improve your campaigns and get a better ROI
If your online store changes frequently, Google strongly recommends that you target using a page feed to better control your ads
NB: More information here
Disable Google Ads (AdWords) campaigns when products are no longer in stock
Use Google Ads (AdWords) reports for your remarketing feed
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Growth of online sales
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Internationalisation with a simplified strategy