Amazon is a key player when it comes to e-commerce. For millions of internet users, it offers a fast, efficient, and intuitive way to shop and get quick delivery. Amazon sellers face significant and constant price fluctuations. In this context, it becomes challenging to maintain competitive prices and protect comfortable margins. Save time and make the best decisions to optimise your profits with an Amazon price tracker.

What is an Amazon Price Tracker?

An Amazon Price Tracker is an excellent tool for all sellers looking to maximise their profits efficiently and stand out from their competitors on the Amazon marketplace. Beyond ratings and reviews visible in the search results, users primarily focus on the price of the product.

Price tracking reports, browser extensions, and web platforms: equip yourself to gather all the data that will help you optimise your Amazon sales strategy.

With an Amazon Price Tracker, you can:

  • Track trends at your preferred frequency and access price histories for any product.
  • Anticipate seasonal discounts, analyse promotions available throughout the year, and adjust your prices based on competition.
  • Buy and sell at the best times to optimise your returns.
  • Monitor strategies used by competitors, including pricing and promotional offers.

With all this data, you can boost your profits while maintaining comfortable margins, regardless of market conditions. Additionally, you increase your sales volume by setting competitive and consistent prices across the market. You attract customers, retain them, and enhance your offers while making your operations simpler, gaining clarity in the process.

  • Receive automatic alerts to be notified of price increases or decreases for key products.
  • Access a sales ranking and sales cadence.
  • Anticipate demand and easily adjust your inventory.
  • Analyse customer reviews and adapt to buyer needs.

Benefits of Using Amazon Price Tracking Software

Price tracking software allows consumers to find the ideal product at the best price and take advantage of promotions or discounts to save money. In fact, more and more internet users rely on comparisons before making purchases, which helps them feel confident in their choices.

As an e-commerce seller, there are also numerous benefits to using price tracking software. You can adjust your prices more reliably based on your main competitors as well as on market trends.

You can also monitor your competitors’ prices and find effective ways to stand out. Offer competitive prices and aim to win the Buy Box. Stay easily informed about seasonal fluctuations, which provide opportunities to adjust your offerings and present the most attractive prices to your customers in real time.

Key Features of a Good Amazon Price Tracker

  • Real-Time Price Tracking: Gain instant insights with automatic updates on price fluctuations. Respond quickly to opportunities and threats with just a few clicks.
  • Price History: Access various charts and historical data to monitor pricing changes in the market over a specified period. This helps you stay informed about current trends and seasonal patterns to make well-informed decisions.
  • Customisable Alerts: Set up alerts for specific product lists or based on price thresholds or price variations according to your needs. Focus your efforts on the most critical data for your brand and sector.
  • Competitor Analysis: Compare your prices with those of competitors. Gain in-depth analysis, including visibility into their stock levels and performance. Identify best practices and opportunities for improvement for your own online store.
  • Data Export: Download collected information in your preferred format to deepen analysis and create customised reports for presentations, such as to management.
  • Integration with Other Tools: Benefit from centralised and coordinated management of your activities through platform compatibility. Maintain flexibility by connecting your inventory management software, analytics tools, and other solutions seamlessly.
  • User-Friendly Interface: Quickly get acquainted with the tool thanks to its clear and intuitive design, accessible to all users. It enables you to master its various features and visualise all collected data without complex operations.

NetRivals: The Lengow Solution to Outperform the Competition

With Lengow, easily outperform your competition using a comprehensive and efficient e-commerce solution.

NetRivals is a part of the Lengow suite, offering price tracking and competitor analysis. It is specifically designed to help Amazon sellers excel. NetRivals enables you to:

  • Track prices in real-time, monitor stock availability, and review competitor page content;
  • Increase your chances of winning the Buy Box or identify who has claimed it;
  • Deeply analyse competitors’ pricing strategies and performance on Amazon and other marketplaces;
  • Segment your analysis using custom filters and tags to explore even large product catalogues;
  • Integrate with other tools and platforms for seamless operations without the need for multiple adjustments;
  • Gain a comprehensive overview of online activity through a centralised management panel.

The NetRivals solution from Lengow is a powerful tool for Amazon sellers looking for a real advantage over their competition.

Competition on Amazon is becoming increasingly intense, making price tracking tools essential for any e-commerce business aiming to fully harness the potential of the online sales giant. With Lengow and NetRivals, you gain access to numerous price tracking solutions, forming a winning duo to optimise your sales performance.

Learn More About NetRivals

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React Immediately to Competitors

Set up mathematical rules to adjust your prices based on your competitors at the product or category level. This way, your product listings are always up to date!

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Win the Buy Box

Secure or maintain the coveted Amazon Buy Box while keeping your margins as high as possible by receiving notifications whenever a competitor changes their price on similar products. Note that if you’re on Amazon, you can use their Automatic Pricing Tool: price changes will be applied instantly within the price limits you’ve set.

Manage Your Listings

Boost your listings with Custom Labels: by segmenting your products based on criteria like price, promotions, shipping, product category, and more, you can tailor your prices across your chosen channels.

Maximise Your Profitability on Amazon with Repricing

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