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Why Order Management for Marketplaces?

Marketplace Order Management helps brands streamline operations across sales channels like Amazon, Cdiscount, Zalando, Leroy Merlin or eBay. By centralising order tracking, automating workflows, and syncing inventory in real time (with tools like Lengow’s NetMarkets), merchants can reduce errors, speed up fulfillment, and avoid common operational pitfalls. The result? Smoother processes, happier customers, and scalable growth.

  • Centralized order tracking: Manage all marketplace orders from a single dashboard to stay organised and efficient.
  • Accurate stock sync: Keep inventory levels updated in real time across all channels to prevent overselling and stockouts.
  • Faster fulfillment: Automate routing and shipping tasks to meet delivery expectations and marketplace SLAs.
  • Fewer manual errors: Minimise manual input and reduce costly mistakes with automated workflows.

🧩 Challenges solved with efficient order management:

  • Missed or delayed orders,
  • overselling caused by sync lags,
  • manual entry errors,
  • and fragmented fulfillment and reporting.

Core NetMarkets Features

Centralised Order Dashboard

Access and manage all your marketplace orders (Amazon, Leroy Merlin, etc.) from a single interface or via API.

Seamless Sync with Your Store

Synchronise orders with your back-office: ERP, CMS, or fulfillment partner. Full bi-directional communication.

Real-Time Updates

Instant order syncs reduce overselling risks and keep stock and shipping statuses accurate across all channels.

Auto-Handling of Order Statuses

Automatically handle confirmations, shipping triggers, cancellation feedback loops, error handling, etc.

Who Benefits?

Whether you’re managing multiple marketplaces or expanding internationally, marketplace order management is designed to simplify operations and support growth at scale. It’s ideal for:

  • E-commerce teams handling multi-channel sales

  • Brands expanding into cross-border marketplaces

  • Merchants using third-party logistics or drop-shipping models

Typical Results

By automating key workflows and centralising your marketplace operations, Order Management delivers measurable gains in efficiency, speed, and reliability. Proven results include:

  • Up to 90% fewer manual operations

  • Significant reduction in order processing time

  • 100% sync compliance with major marketplaces like Amazon, eBay, Zalando & Leroy Merlin

Customer Case: Nouveaux Marchands

Managing 12K+ product references on 40+ marketplaces, Nouveaux Marchands (NEXECOM), specializing in home equipment since 2005, scaled cross-border thanks to automated order sync. With Lengow, they achieved €4M in revenue in just 2 years – without expanding their ops team.

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Nouveaux Marchands Success Story

“Thanks to Lengow, we were able to structure and accelerate our international rollout with complete peace of mind. Their solution provides us with the control, flexibility, and responsiveness necessary to perform on Amazon and European marketplaces.”

Laurent Censier

CEO, NEXECOM

Why do I need a dedicated order management system for marketplaces?

Marketplaces operate on strict performance standards, and any delay, oversell, or fulfillment error can cost you sales or even your account. A dedicated order management system ensures that orders from platforms like Amazon, eBay, Leroy Merlin, and Cdiscount are automatically collected, synced, and routed through one unified workflow.

Take the example of Nouveaux Marchands, who streamlined their entire order process using Lengow. By centralising over 100,000 product references and automating their order flows, they improved delivery rates and significantly reduced manual handling. This allowed them to focus on expanding to more marketplaces without compromising operational excellence.

How does order management impact international marketplace growth?

Expanding across borders means dealing with different marketplace rules, currencies, logistics partners, and customer expectations. Without a solid order management foundation, scaling becomes risky and inefficient.

CREATE, a Spanish design-led brand, used Lengow’s marketplace order management capabilities to expand rapidly across Europe. With automated inventory updates and order routing across their European warehouse network, they maintained a consistent customer experience while boosting international sales by 30%.

Can marketplace order management work with external logistics or drop-shipping models?

Yes. A robust marketplace order management solution like Lengow’s integrates seamlessly with external fulfillment providers, warehouses, and drop-shipping workflows. Orders can be automatically split, routed, and tracked depending on the product, location, or partner, keeping the buyer experience smooth and transparent.

This flexibility was key for STAR Srl (leading Italian company in the luxury eyewear sector), who used Lengow to centralise orders from over 25 marketplaces while managing a complex logistics setup. The result: faster order processing, better marketplace ratings, and improved internal coordination, all without adding headcount.

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