Selling on AliExpress: a gateway to the world?

AliExpress – the Chinese e-commerce mogul – opened up to the international market in 2019, giving a new category of sellers the possibility of joining its marketplace and reaching millions of users. Yet above and beyond its market power, AliExpress has a determining advantage for sellers: it is the most international of all marketplaces.

AliExpress is the B2C branch of the Alibaba Group, founded in 2010. It welcomes about 200 million visitors every month, 150 million of which are active users. It is present in 220 countries or regions, accessible in 18 languages, and offers 38 payment methods in 51 different currencies. In 2019, the platform opened up to non-Chinese sellers, as part of its “local to global” strategy.

By selling your products on AliExpress, you will be reaching consumers from all over the world using a single interface, and can make the most of the platform’s multilingual functionalities. As such, a single product can be offered in several countries at once. Simply fill in the features in the right language, adding a title and a description.

As such, sellers and distributors in eligible countries can deploy their products on international markets without having to manage complex multilingual and multiregional online stores. Asian countries are not the only ones this benefits: as a seller in France, you can offer your products for sale to Spanish, Turkish or Russian consumers, amongst others.

The only drawback is that you must cover logistics and shipping, as AliExpress does not offer these kinds of “Fulfilment” services. You could always opt for dropshipping to make delivery easier to far-away countries.

Since signing a European partnership with AliExpress in 2020, Lengow has opened up new perspectives to its sellers. Wait no longer before benefiting from this new gateway to the world!