
Direct To Consumer for Brands
How to sell in D2C on your website, marketplaces and social networks Do you want...
An e-commerce site’s success relies on customer experience, on how easy the purchase is, and namely on the quality of the information available in product pages. Product content syndication is thus a major step in boosting your sales !
In online stores, customers have no direct contact with the product, no salespeople to guide them and give them advice or more in-depth details. So in that case, what do they base their purchasing decision on? Partly on word-of-mouth and on the comments displayed on your platform as well as on social media. First and foremost though, on the information you put forward, as well as on the visuals associated with your products!
A product page lacking in information, displaying poor writing skills or with no appealing visuals, will entail lots more abandoned purchases. The challenge for your company is thus to value content, to ensure visitor engagement and make sure the highest-quality customer experience is offered, as good as in a shop.
Content syndication (descriptions, visuals, specifications, brand history) will help you promote your products in several ways :
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Manage, optimise, and distribute your product feeds seamlessly across marketplaces and advertising channels.
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