All you need to know about Auchan:

Advantages and benefits of the Auchan Marketplace

  • Massive and qualified audience: With over 9 million unique visitors per month, the Auchan marketplace gives you access to a large and qualified audience, significantly increasing the visibility of your products.
  • Strong brand recognition: Auchan is one of the leading retail companies in France, with a solid presence across the country. The auchan.fr website benefits from this strong brand reputation, inspiring consumer trust and boosting the credibility of partner sellers.
  • One of the Top 20 e-commerce sites in France: Auchan ranks among the top 20 e-commerce sites in France, ensuring high traffic and increased sales opportunities for marketplace partners.
  • Synergy with Auchan’s sales: If a product sold by Auchan is out of stock, you can offer alternatives on the marketplace, capturing sales when demand is unmet on the main site.

Requirements to sell on the Auchan Marketplace

  • Professional status required: To be listed on the marketplace, you must be a professional, i.e., a legal entity. Individual sellers are not accepted.
  • Strict seller selection: Auchan applies a selection process based on the relevance and quality of the products and services offered by sellers. Only those meeting the quality standards can join the marketplace, ensuring a high level of customer satisfaction.
  • Complementary offering to Auchan: You cannot sell products already offered directly by Auchan. However, if a product sold by Auchan is temporarily or permanently out of stock, you may sell it during that period, creating a substitution opportunity.

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Improve the quality of your product catalogue

Effortlessly update your product pages (titles, descriptions, images, prices) through the Lengow platform, and enhance your data with our supplementary sources.

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Configure rules and exclusions to more effectively target your audience

Improve your sales performance by creating automatic rules and exclusions to better segment your product catalogue. Prepare your special offers and sales with peace of mind on the platform.

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Optimally reference your products thanks to category matching

Automatically align your categories and attributes on Lengow to generate a structured product feed and boost your ranking in the Auchan search engine.

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View and manage your orders from the platform

Manage your Auchan orders and keep your inventory updated directly through the Lengow platform, with automatic order retrieval from Auchan every hour.

Sell on Auchan with Lengow:

 

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How to Maximise Revenue on Marketplaces

Enhancing E-commerce Strategy on Marketplaces

In 2024, selling on marketplaces is a real challenge. The competition among sellers is becoming increasingly fierce, and the selection of marketplaces is extensive. However, their significance cannot be overlooked: the trend of online marketplaces is unmistakably ascending in Europe.

  • Remarkably, in France‘s top 20 e-commerce entities, 18 operate marketplaces.
  • In Germany, marketplaces collectively represent over half of all online retail activities.
  • A study from 2022 in Italy highlighted that a significant portion of e-commerce funding is allocated to online marketplaces.
  • In Spain, nearly half of the online shoppers make monthly purchases through various marketplaces.

This comprehensive ebook is your guide to streamline operations and accelerate online sales on marketplaces.

Packed with tips, tricks, and examples, this guide will show you how to optimise your marketplace strategy to maximise conversions and increase sales.

Whether you’re a seasoned marketplace seller or just starting out on marketplaces, this ebook is the perfect resource to take your business to the next level.

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How to Maximise Revenue on Marketplaces

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