Sell on Carrefour marketplace - Develop e-commerce in France

Key features of the Carrefour Marketplace

Advantages and Benefits of the Carrefour Marketplace

If Carrefour is part of the top 10 marketplaces in France, it’s for a good reason. It has been one of the leading retail chains in France and the European market for 60 years!
The Carrefour Group attracts 18 million monthly visitors to its marketplace. The platform enjoys excellent visibility thanks to its high traffic volume.
The Carrefour.fr marketplace operates on a hybrid model. Carrefour-branded products are sold alongside third-party sellers’ products on the same platform.
While this online marketplace initially specialized in food products, it has gradually expanded to offer a wide range of non-food products.
As a result, Carrefour Marketplace now offers more than 190 product categories, divided into major groups: supermarket; home; garden; electronics; fashion, and sports.
Finally, in terms of logistics, Carrefour Marketplace connects its partners to achieve excellent results in delivering third-party sellers’ products.

Conditions and Requirements for Selling on Carrefour Marketplace

To sell on Carrefour Marketplace, you must have a professional seller status registered with the RCS (Trade and Companies Register).
Sellers must also comply with the applicable regulations, particularly regarding VAT. If your products complement Carrefour’s existing offerings and you meet the mandatory conditions, you can apply to become a Carrefour partner. Sellers are primarily selected based on the quality and pricing of their products.
In addition to meeting these strict requirements, both food (fresh produce, groceries, world foods) and non-food products (high-tech, home decor, gardening, etc.) must be available. Sellers are required to maintain sufficient stock to fulfill customer orders.
Delivery is another key criterion. Sellers must demonstrate their ability to deliver across the entire French territory. To meet Carrefour’s requirements, you can take advantage of the marketplace’s support services to find suitable logistics solutions. Additionally, sellers must adhere to the marketplace’s quality charter.
Customer service is also a crucial factor. Carrefour requires a responsive and available service, provided in French. Customer inquiries must be handled within 48 hours via the platform’s messaging system. Carrefour acts as a trusted third party and may intervene in case of disputes between sellers and customers regarding orders.
Registration on Carrefour Marketplace is free, but the platform charges a commission on each sale, ranging from 7% to 20% depending on the product category.

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Enhance the quality of your product catalogue

Effortlessly manage and enhance your product listings—titles, descriptions, images, and prices—through the Lengow platform, while leveraging our additional resources to enrich your data.

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Configure rules and exclusions to refine your audience targeting for better precision

Improve your sales performance by creating automatic rules and exclusions to better segment your product catalogue. Prepare your special offers and sales with peace of mind on the platform.

Accurately organise your products by ensuring optimal category alignment for maximum effectiveness

Seamlessly align your categories and attributes on Lengow to generate a well-organized product feed, boosting your visibility and ranking in Carrefour’s search engine.

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Monitor and manage your orders directly from the platform

Easily handle your Carrefour orders and maintain accurate inventory updates through the Lengow platform, with automatic hourly synchronization of orders from Carrefour for a smooth experience.

Sell on Carrefour with Lengow:

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Some Lengow Features for Carrefour Marketplace

Centralised Order Management

Lengow enables better order management for Carrefour Marketplace, as well as other marketplaces, by centralizing everything on a single platform. The tool also provides simplified shipment management with processes tailored to the specific requirements of each marketplace.

Optimized Product Catalog

Lengow allows for product catalog enrichment using intelligent rules and additional data sources, tailored to your needs.

This way, product feeds are continuously adjusted within the tool to meet the specific requirements of marketplaces, such as Carrefour, maximizing visibility and sales.

Optimal Pricing Strategy with NetRivals

NetRivals is a feature that enables real-time price adjustments based on competitive analysis. This ensures that products are dynamically repriced, allowing businesses to refine their strategy and stay competitive in the market.

How to Sell on Carrefour Marketplace: Step-by-Step Guide

1/ Contact Our Sales Team for a Personalized Quote

Would you like to list your products on Carrefour Marketplace and gain increased visibility among millions of potential customers? Our sales team is here to assist you in this process. Contact us today, and we will provide you with a detailed presentation of the benefits of our Lengow solution and answer any questions you may have about integration.

2/ Register on Carrefour Marketplace

To start the registration process, send an email to the following address: devenir_vendeur@carrefour.com. You will receive a form to complete your registration request. Then, the Carrefour team will review your application and inform you of your eligibility. If approved, your seller account will be activated, allowing you to start listing your product offers.