Drive success in your French e-commerce strategy through Conforama marketplace

Advantages and benefits of Conforama

• A qualified audience: With an average of 9.9 million unique visitors per month (2023), Conforama’s marketplace offers significant visibility for your products. This large, targeted audience increases your chances of making sales.

• A leading home furnishing retailer: Conforama is a major player in the home furnishing sector in France, with around 180 stores and a strong omnichannel presence. Its well-established reputation builds consumer trust, which enhances the credibility of marketplace vendors.

• A growing e-commerce site: In 2023, 13.3% of Conforama’s revenue was generated online, highlighting the growing importance of its website. This digital expansion provides substantial growth opportunities for marketplace sellers.

Conditions for Selling on the Conforama Marketplace

• Professional status required: To sell on the Conforama marketplace, you must be a professional business. Individual sellers are not accepted; only companies with proper legal status can join the platform.

• Rigorous seller selection: Conforama’s marketplace applies a strict selection process based on public reputation and customer reviews. Sellers must also comply with the General Terms of Service, and their application is validated by Webhelp Payment Services.

• Quality criteria to become a premium seller: Boulanger applies strict selection criteria, including a minimum average customer rating of 4.5 stars, an order validation time of less than 24 hours, an order acceptance rate of over 97%, and an incident rate below 7%. Failure to meet these criteria may result in the removal of the seller’s products from the site.

• Automatic suspension of service: Conforama may suspend a seller if certain criteria are not met, such as an average rating below 3.5, an incident rate above 11%, an order acceptance time exceeding 75 hours, or an acceptance rate below 79%. Additionally, three untreated orders, a refund rate above 5%, or a response time exceeding 96 hours may also lead to suspension.