Optimise your Snapchat Ads - Increase traffic & drive sales

About Snapchat

Massive User Base: More than 750 million monthly active users, primarily made up of Gen Z and Millennials, with over 70% of users under the age of 34.
Ephemeral Content: Known for short-lived, disappearing “Snaps” and engaging Stories, Snapchat offers brands an opportunity to connect with users in a more authentic and casual way. Content formats encourage real-time interactions and build brand presence through informal communication.
Pioneering Augmented Reality (AR): Snapchat’s Shoppable AR Lenses let users virtually interact with products, such as trying on clothes or previewing items in 3D, enhancing product engagement. AR-driven experiences increase brand connection and inspire purchase intent through innovative digital interactions.
Mobile-First Platform: Snapchat is designed for smartphones, making it the perfect channel for reaching audiences on the go. Engaging, mobile-first formats resonate particularly well with younger users.
Advanced Targeting and Analytics:
- Snapchat provides precise targeting options, allowing brands to reach specific demographics and behaviors.
- Track engagement, conversions, and campaign success using tools like the Snap Pixel, helping businesses optimize performance and ROI.

Keep your product catalog in sync

Ensure your Snapchat ads reflect up-to-date product availability and pricing by syncing your inventory in real-time with Lengow.

Monitor and optimise your campaigns

Track your Snapchat ad performance through Lengow’s analytics dashboard, gaining insights into user interactions, conversions, and campaign success to continuously refine your strategy.

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Maximise ad performance

Craft and publish engaging Snap Ads that are tailored to your audience, driving them towards your site or app. Lengow allows you to efficiently organize and promote your top products across Snapchat.

Target with precision

Use Lengow to optimise your product feed for Dynamic Ads on Snapchat, allowing you to target users with personalized, automated ad experiences based on their preferences and behaviors.

Sell on Snapchat with Lengow:

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Improve your visibility and your sales with Snapchat and Lengow

Through this guide, discover the messaging app Snapchat – the key figures in the world, the main benefits for advertisers and the specificities of the app.

Also get to know all the promotion tools available on Snapchat: Lenses AR experiences, Story Ads, Commercials….

Finally, Lengow and Snapchat give you some key advice to be a successful advertiser and explain how to integrate on to the platform successfully.

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