Lengow Unveils New Intelligent E-Commerce Product Suite Empowering Merchants to Stand Out in Omnichannel Competition

Paris, France, 10th December, 2024 – Lengow, a leader in B2B SaaS solutions for intelligent e-commerce, proudly announces the launch of its new comprehensive product suite. Designed to empower digital shelf growth for brands and retailers worldwide, this next-generation offering merges advanced feed management, big data analytics, AI capabilities, and over 15 years of industry expertise to transform omnichannel commerce.

The unified product suite marks a significant step in Lengow’s evolution, combining complementary technologies to provide unparalleled insights and execution tools. With these capabilities, merchants can intelligently optimise their digital shelf strategies, expand reach across digital channels, and achieve sustainable, profitable growth.

Introducing the Unified Product Suite
Lengow’s new product suite addresses two core needs for merchants: Channel Execution and Market Intelligence.

• Channel Execution:
  • NetAmplify: Streamlining omnichannel feed management to deliver high-performing product ads across 400+ marketing channels, including Google, Meta, TikTok, Pinterest, and Snapchat.
  • NetMarkets: Enabling merchants to sell on over 70 marketplaces in 47 countries with scale and efficiency, optimising listings and synchronising orders seamlessly.
• Market Intelligence:
  • NetRivals: Delivering granular competitor pricing and product insights, empowering merchants to outrun the competition with data-driven pricing strategies.
  • NetMonitor: Providing 360° visibility into reseller networks, safeguarding brand integrity and ensuring pricing compliance across indirect sales channels.

By combining Channel Execution with Market Intelligence solutions, Lengow provides merchants with an integrated toolset that not only helps maximise reach across thousands of sales and advertising channels, but also delivers granular, actionable insights on each channel in order to stand out from the noise and grow profitably across the digital shelf.

A New Vision for the Future
In tandem with this product evolution, Lengow has also introduced a refreshed visual identity for its 4 solutions, symbolizing its forward-thinking mission and innovative spirit. This milestone reflects Lengow’s unwavering commitment to partnering with brands and retailers to achieve scalable, profitable growth in the age of omnichannel commerce, leveraging its 15+ years of e-commerce expertise and data-forward, AI-empowered solutions.

The Future of E-Commerce Starts Here
“This launch is more than a milestone for us – it’s a transformative moment for the e-commerce industry” said Nicolas Appert, CEO of Lengow. “Our new product suite brings together the most advanced integrated solutions for merchants to master omnichannel sales and achieve sustainable profitability. Our outstanding results from Black Friday in 2024, with a remarkable +10.6% year-on-year growth in GMV on marketplaces, and over half a million orders processed in just a few days, are a testament to the power of our platform and the incredible performance scalability of our customers. This success energises us to continue innovating and supporting our ecosystem as we shape the future of e-commerce together.”

For more information about Lengow’s full suite of intelligence e-commerce solutions, visit www.lengow.com.

Lengow is a leader in intelligent e-commerce solutions that help brands and retailers drive profitable growth across the digital shelf.

With powerful feed management, global price monitoring, and robust data capabilities, Lengow’s comprehensive product suite enables merchants to amplify product visibility online, outrun competition with informed pricing, multiply sales on marketplaces, and monitor brand presence among distributors.

Over the past 15 years, Lengow has fueled digital growth of 3,600+ brands and retailers worldwide, including iconic names such as Fnac, L’Oréal Luxe, and Nespresso, across thousands of marketing and sales channels in over 60 countries.