Sources of growth
New user experiences are transforming the retail and e-commerce ecosystems (Mobile, ROPO, social media etc.). How are the retail and e-commerce markets adapting?
More and more e-commerce players are diversifying their activities (advertising, sales of data, etc.). What are the opportunities to create new business lines?
In the age of Consumer-Led Marketing, is your e-Commerce strategy in line with today’s complex buying journey? In this session hosted by Olapic, Jacadi will present how leveraging social media and User-Generated Content allowed the brand to successfully improve customer experience, increase traffic, and drive conversions.
Finding the right fit is a major source of uncertainty and frustration for shoppers, and a significant pain point for apparel brands and retailers.
Join Fit Analytics to discover how solving sizing helps its partners put customers first, unlock revenue growth, and harness the power of machine learning at the heart of its operations.
The brand “Les Georgettes” started from scratch 2 years ago. In this Success Story workshop, find out what strategy enabled them to now be at the head of an affectively engaged community of fans and customers.
Amazon, Tmall, La Redoute, Cdiscount… whether they are local or international, general or specialised, marketplaces are at the centre of the global online retail landscape. Marketplaces can be very useful for online retailers given their high and qualified traffic as well as their establishment in different countries. They can help increase the visibility of your products and, in particular, increase your cross-border sales. But to truly reap their benefits, you must have a good understanding of the way they work. Lengow has a few tips to help with this.
Explore the latest experience feedback from Motoblouz during this workshop. How and why has our client decided to enforce a brand new online merchandising strategy? How has this strategy impacted their daily routine? How has Mazeberry’s merchandising allowed for greater conversions?
Technology is changing and so is the way we communicate with each other. With over 3 billion users around the world, messaging apps are quickly growing in popularity. The world of payment should no longer be content with just managing a transaction but bring technologies to increase customer interactions.
Tomorrow’s ecommerce centers around prevalence, hyper adaptation and value creation. Retail is going through a process of reinvention with new practices in the sales and acquisition processes. Emerging features and the development of technology that is made available to the end consumer; chatbots, internet of things, VR, social networks, videos, etc., have produced a new source of sales opportunities for the industry players. How do you reinvent your customer buying journey? What are the latest acquisition models? How do you value and give greater meaning to the act of buying?
Immersed in an ultra competitive and constantly growing ecosystem, online retailers are now called on to innovate and diversify their offers in order to sustain their existence. What new methods are at their disposal to achieve this? Data exploitation, Business transformation, e.g. Advertising, Strategic partnerships, etc. How are some players leading the way through a range of innovative strategies or tactics? Explore the best innovations from online retailers around the world.
75% of online shoppers check delivery terms before making an online purchase. Quality, price and delivery dates are among the three main criteria for choosing a service provider*. Logistics and delivery are therefore key elements that have an impact on the customer experience and the resulting levels of customer trust and loyalty. In terms of logistics, what are the latest opportunities that promote better productivity for preparation, delivery, after-sales service, etc? And aside from “prospective” ideas (e.g. Drones), what are the current solutions that enable ecommerce players to increase their efficiency, credibility and trust with the end consumer?
*According to an LSA-Colissimo study published in Spring 2017