Lengow Day | Agenda
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Our three main themes


Explore a new customer experience


Tomorrow’s ecommerce centers around prevalence, hyper adaptation and value creation. Retail is going through a process of reinvention with new practices in the sales and acquisition processes. Emerging functions and the development of technologies that are made available to the end consumer; chatbots, internet of things, VR, social networks, videos, etc., have produced a new source of sales opportunities for industry players. How do you reinvent your customer buying journey? What are the latest acquisition models? How do you value and give greater meaning to the act of buying?

Innovate to find sources of growth


Immersed in an ultra competitive and constantly growing ecosystem, online retailers are now called to innovate and diversify their offer in order to sustain their existence. What new methods are at their disposal to achieve this? Data exploitation, Business transformation, e.g. Advertising, Strategic partnerships, etc. How are some players leading the way through a range of innovative strategies or tactics? Discover the best innovations from online retailers around the globe.


Improve your logistics strategy and earn your customer trust


75% of online shoppers check delivery terms before making an online purchase. Quality, price and delivery dates are among the three main criteria for choosing a service provider*. Logisitics and delivery are therefore key elements that have an impact on the customer experience and the resulting levels of customer trust and loyalty. In terms of logistics, what are the latest opportunities that promote better productivity for preparation, delivery, after-sales service, etc? And aside from “prospective” ideas (e.g. Drones), what are the current solutions that enable ecommerce players to increase their efficiency, credibility and trust with the end consumer?

*According to an LSA-Colissimo study published in Spring 2017

2017 programme is in progress, see what happened in 2016