How Clarins developed international visibility online with Lengow

The Clarins story began in Paris in 1954. Jacques Courtin-Clarins then had the vision of modern cosmetics, serving the beauty and well-being of all women.

Clarins, a family business, has grown to become one leading players in the global beauty industry. The company is present in 141 countries with its brands Clarins, My Blend and its Spa activity, ranking number 1 in Europe for high-end treatments. 90% of products are exported worldwide while they are still formulated and designed in Clarins Laboratories in France

Industry

Beauty
Type

Brand
Market

International
Size

8000 employees
Revenue

3 billion euros
Used by

EMEA Acquisition Manager
Product used

Rapid distribution of product catalogues at an international level

feeds managed around the world

70+

active distribution channels worldwide

8500+

products distributed globally

Challenges and goals

Clarins wanted to work with Lengow as soon as it launched its e-commerce activity.

The idea was to centralise all distribution channels and actions in a single platform.

Clarins was looking to distribute its product ranges quickly and easily in many countries while remaining as autonomous as possible

Solutions provided by Lengow

Clarins has been using the Lengow platform since 2012 to distribute the products of 18 of its e-commerce sites (U.S., Europe, Asia) on marketing channels: affiliation, retargeting, product ads or price comparison sites (Google, Facebook, Criteo, etc.). Each market is now able to distribute catalogues of 500-600 up-to-date and optimised products in many countries and on all kinds of channels.

Lengow allows Clarins to personalise its catalogues for each distribution channel: highlighted products, brand visibility, etc. The solution is well set-up, allowing Clarins to easily manage the offers it wants to promote online. Clarins uses several tools available in the platform such as additional sources to highlight personalised images, more “lifestyle” on certain channels such as Google and social platforms. The client also uses automatic rules to flag “best sellers” or new products, allowing them to place higher bids on these products.

Clarins particularly appreciates the support received (calls in French and English with the different teams, demos, reactive technical support, etc.).

Benefits for Clarins’ business

Fast distribution of quality product catalogs across multiple countries and channels.

The team saves time by quickly distributing to new markets.

The marketing team is autonomous, able to edit, correct, or personalise catalogues, without relying on the technical team.

Lengow is an integral part of our e-commerce activity, facilitating the distribution of our product catalogue in a personalised way and in real-time to all our media partners, for multiple countries.

Fanny CUSSAC

EMEA Acquisition Manager

Clarins

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