How Dr. Pierre Ricaud improved its marketing campaigns in Europe with Lengow and Reelevant

Since 1986, the brand Dr. Pierre Ricaud has created high performance and highly treatments combining nature and technology.

Since its creation, the brand has designed its beauty care products in its own laboratory which are manufactured in its own factories in France without intermediaries, and distributes them via its own networks, predominantly online. Dr Pierre Ricaud has always put its customer relationships front and center. With the acceleration of digital technologies, customer service and customisation are the biggest challenges for the brand, which has implemented a strategy with Reelevant and Lengow.

  • Industry

    Beauty

  • Type

    Brand

  • Market

    Europe

  • Size

    500 employees

  • Revenue

    100 million euros

  • Used by

    E-commerce & Customer Marketing

  • Product used

    icon netAmplify

Improved customer relationships thanks to more individualised campaigns

1

15

active channels

6

6

distribution countries

2

250

products distributed

Challenges & objectives

Initially, the management of the various commercial feeds was handled by internal marketing teams at Dr. Pierre Ricaud.

However, the team quickly found it necessary to gain more autonomy in the management of email campaigns, and to build closer relationships with its customers, in order to deliver the most personalized message possible.

To meet these different needs, choosing Reelevant and Lengow made perfect sense.

Solutions provided by Lengow & Reelevant

Dr. Pierre Ricaud has used the Lengow platform since 2018 to distribute its product catalogues in 6 countries (France, Belgium, Germany, the Netherlands, Switzerland, and Russia), primarily for marketing campaigns. The client sends about 250 products per catalogue, on channels such as retargeting, product ads, affiliate platforms, price comparison sites, and on the Reelevant App.

Dr. Pierre Ricaud has connected its Lengow product feeds to Reelevant and uses Reelevant as part of its CRM management. Thanks to Reelevant, the client is able to provide a customised message to each buyer, improve customisation, support the choice of its customers, and offer expanded content.

On Lengow, the team at Dr. Pierre Ricaud takes advantage of optimisation rules to easily rework the content of the emails that will be sent with Reelevant (e.g. detailing the list of ingredients present in a product), as well as prices, adapted to each country. In addition, customers can receive an email adapted to the time of day that it is opened, to offer personalised products based on their browsing history. Finally, this Lengow <> Reelevant connection makes it possible to adapt the products in real-time according to inventory status.

Benefits for operations

Positive client feedback and improved response rates due to more personalised emails.

CRM and marketing teams have gained more autonomy in managing daily campaigns.

Further personalise communications and enhance customer experience using Lengow and Reelevant.

The implementation of Lengow in 2018 allowed us to accelerate and optimise acquisition campaigns. The two tools, which are associated with Reelevant, allow us to provide personalised emails and to be closer to our customers so they keep coming back!

Valentine ROUGIER

Manager Of E-commerce & Customer Marketing

Dr. PIerre Ricaud

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