Solutions provided by Lengow

The client started working with Lengow in 2015, after the demo, with a very simple integration:

• Integration with the system in use at efectoLED at the time, without any technical knowledge being necessary. Like many e-commerce sites, efectoLED was working with Prestashop. It only took a short time to install the Lengow module and connect to the platform.
• Once the streams were loaded, the client was free to adapt them for each channel without affecting the information on its own site.

Today, three people are responsible for managing Lengow, two are responsible for the marketplace channels, and one person is in charge of retargeting, advertisements, and marketing. The brand currently distributes its products on Amazon, eBay, ManoMano, Fnac, Privalia, Darty, Carrefour, Allegro, Cdiscount, Worten, KuantoKusta, Ubaldi, El Corte Ingles, Google, Facebook, Pinterest, ePrice and Leroy Merlin, in France, Italy, Germany, Spain, Poland, etc.

With Lengow, it is easy for efectoLED to set up a channel; however complex it may be, it can be fully configured in a few hours. In addition, with Automatic Rules, any conditions can be easily put in place. Here are some classic rules that have become indispensable to the client: security stock, price increases per channel or exclusion rules.

Lengow is an essential tool that helps efectoLED to optimise all its data streams in the best way for each channel, the platform indicates what the essential attributes are at all times and how to fulfill them to get the best results.