Solutions provided by Lengow

Europcar started working with Lengow in October 2018. This was particularly for classic advertising on Criteo initially. Then, quickly, after seeing the initial results on its activity, Europcar wanted to expand to other channels and more dynamic formats.

Europcar now manages a catalog of over 26,000 products via Lengow. It is distributed on retargeting platforms (Google, Criteo, etc.), product ads (Facebook) and search engines (Kayak to share information on branch openings and closings) in 12 countries (UK, Germany, Belgium, Portugal, Ireland, Italy, France, Spain, Finland, New Zealand, Australia, USA).

On Lengow, the customer can check availability and the best price over the next 15 days in an automated way and only push this information through its ads. Europcar can also independently modify URLs to link to promotional pages or flag promotional products through the automatic rules tool. Finally, the client has been able to run its dynamic ads on Facebook from a single, localized feed for different countries, automatically presenting users with inventory information and prices for their language or country. Europcar greatly appreciates the efficiency and responsiveness of Lengow’s teams, who always respond to questions and needs within a day