How Fluidra gained a 360º view of its distribution channels with NetRivals

Fluidra is a leading multinational group in the development of services and products for the residential and commercial pool market with a mission to create a seamless and personalized experience. It operates in more than 45 countries and has a team of more than 5,500 employees.

In fact, the company has more than 140 sales offices and more than 34 production centers globally. This platform makes it possible for Fluidra to offer such a wide variety of products by region, pool and customer.

Industry

Pools and Wellness
Type

Brand
Market

+45 countries worldwide
Size

5,500 employees
Revenue

1,367 Million €
Used by

EMEA Channel Management
Products used

Fluidra's multinational group is part of the IBEX35

1.367M€

Global Sales

244M€

EBITDA

+45

Countries

Challenges and goals

Fluidra faced the challenge of managing a wide range of products for a variety of customers with specific needs, and understanding how its more than 10 brands were perceived in the market. With the growth of e-commerce and increased end-user interaction in this channel, accessing reviews and ratings had become more difficult. This was a time- and resource-consuming challenge, so Fluidra chose to implement NetriRals, which allowed them to more quickly activate relevant market information in this online sales environment.

The solution provided by Lengow's NetRivals product

Netrivals provides Fluidra with key information on the perception of its products, facilitating quick access to data on end-consumer interaction. Through its Big Data analysis, Netrivals not only offers product ratings, but also detailed opinions from users, which is fundamental for the brand. In addition, it has a notification system to monitor changes in stock availability in online channels. The Netrivals BI (Business Intelligence) module centralises and optimises this data, improving the quality and quantity of the information available to Fluidra.

The implementation of Netrivals has allowed Fluidra to easily collect and analyse key information about its products in online channels, saving time and effort.
Thanks to this tool, Fluidra can make more agile decisions and focus resources on strategies that optimise its online business.
The commercial department has been one of the biggest beneficiaries, improving the personalisation of its offer by accessing valuable data such as stock availability and end-user interaction.

Fluidra's success with Netrivals:

Digital optimisation

Agile decision-making

Strategic personalisation

Thanks to NetRivals, we have significantly improved our vision of the online sales channel and we have achieved a 360º vision of the distribution channels.

Daniel Segura

EMEA Channel Management

Fluidra

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