CountryGuide_FRANCE_EN_2022

An analysis of the French ecommerce market by Lengow

7th e-commerce market in the world, France has a solid foundation in the industry. A major player in Europe, France is a mature market, and not one to miss. Therefore, it’s important to know the specificities. Find out more about the market and French buying behaviour to integrate as best as possible.


In this document we explain:

  • Market’s key figures
  • Trends and major opportunities
  • Shopping behaviour
  • m-commerce and social media

This guide is for you:

  • You have an online store or you manage an online business, and you’re looking for information on new markets
  • You want to sell your products internationally
  • You’re already selling in different countries, and you want to optimise your presence and/or be more efficient