Instagram and Facebook Whitepaper

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Make your Instagram & Facebook a success

Lengow and FeedManager have teamed up to create the ultimate guide to success on Instagram and Facebook.

Counting more than 2.7 billion monthly active users on Facebook and 1 billion MAUs on Instagram, this ecosystem makes up the number one social network globally.

The potential for acquisition is immense: 30% of marketers believe that Facebook offers the best ROI from digital advertising campaigns! And yet, less than a quarter of Facebook pages use paid media…

In this whitepaper, we’ll give you a complete overview of how to promote your products via Dynamic Ads on Facebook and Instagram. You’ll find all the important steps to set up a successful campaign that will make all the difference.

In this guide we explain:

The ins and out to create your Dynamic Ads
How to set up your Facebook Dynamic Ads and Instagram Shopping feeds
How to use the Facebook Pixel
Auctions, audience, network: how to make the right choice?
Case studies to illustrate the different steps when building successful campaigns

This guide is for you if…

You have an e-commerce site or work for an online retailer and are looking for information on the Facebook ecosystem
You want to get exposure on Facebook and/or Instagram and promote your products thanks to Dynamic Ads
You are already using Dynamic Ads campaigns and want to improve performance