Master Intelligent Google Campaigns

Master Intelligent Google Marketing Campaigns to Drive Performance

The hegemony of Google is no longer in question, and it is already without a doubt a key element of your marketing strategy. It is even more crucial in an uncertain context such as the one we are currently experiencing: Customer Acquisition Cost, time to market, development time, cost and time of activating new channels, rising CPMs, sharing budgets between channels, limited internal technical resources – there’s a lot!

In this context, the performance of campaigns conducted via Google is central to your business. Find out how to power great commerce performance in a complex Google environment. Increase your visibility but also drive performance media thanks to the many features of the Lengow platform:

How to develop impactful product ads
How to work with pre-configured product feeds
How to use Custom Channels to speed up your workflow
How to create Google campaigns that convert and drive profit
How to set up an accurate dynamic price strategy for Google Shopping

In this document we present:

Google marketing and perspective
The main challenges marketers have to face
How to power great commerce performance in a complex Google environment
Advice and success stories

This guide is for you:

You have an ecommerce site, or you work for an ecommerce company and you’re looking for more information about the marketing channels available to you
You want to sell your products with Google
You’re already selling via Google, and you want to optimise your presence and/or be more efficient