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Case studies
Pimkie Case Study
Discover how, with Lengow’s help, the fashion brand was able to launch itself as the first...
L ORÉAL LUXE case study
Discover how L’ORÉAL LUXE optimised a vast number of products to launch its media campaigns...
DECATHLON Italy Case Study
Through this success story discover the particularly challenging Google LIA project of DECATHLON...
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Natalys case study
Through this success story we present you the digital strategy of a major player in the childcare...
Maisons du Monde Case Study
Through this success story we present the social media strategy of a major player in the Home industry. Discover...
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In 2024, health and beauty retailers will need to adapt their pricing strategies to stay competitive and meet evolving consumer demands. In the beauty sector, the price is indeed especially pivotal as it not only reflects the perceived quality and exclusivity of products, but also shapes consumer loyalty and trust in a market driven by personal care and wellness trends. This guide outlines the top four pricing strategies that will help maximize profitability and market presence in the dynamic online beauty retail landscape:
Growth of online sales
Saving time and simplifying the process
Internationalisation with a simplified strategy