Challenges and objectives

Before adopting Lengow in 2017, Star faced growing challenges in managing its expanding marketplace presence. After launching its first marketplace in 2008 and joining Amazon Italy in 2015, it became increasingly clear that marketplaces were a key pillar of the company’s growth.

By 2017, Star had established a dedicated team to focus solely on marketplaces. However, as the number of active marketplaces multiplied, so did the complexity of managing them. Operations became fragmented, time-consuming, and inefficient – each platform required individual attention, leading to duplicated efforts and a lack of central oversight.

A major objective of the project was the expansion across all Amazon marketplaces, which was seen as crucial to Star’s strategy. But managing this scale without a unified solution was simply not feasible. The company needed a powerful, centralised tool to streamline and optimise operations across the board. That’s when Star made the strategic decision to partner with Lengow – a move that proved essential in successfully managing the complexity of nearly 30 marketplaces, including the full Amazon ecosystem.