How The Little Green Bag stays competitive in the Fashion Industry with a smart pricing strategy

The Little Green Bag is a multinational store and e-commerce shop founded in the Netherlands in 2009, now present across Europe. This store has established itself as a market leader in the fashion sector in the Netherlands and throughout the rest of Europe. As a fashion store, The Little Green Bag offers all kinds of products to refresh your wardrobe and change up your look.

The Little Green Bag is found in over 14 countries and has a team of more than 50 employees. This store offers fashion for Man, Women and kids and for all kinds of events and occasions. When buying online, the store provides free shipping and online credits that can be used whenever.

Industry

Fashion & Apparel
Type

Retailer
Market

14+ countries
Size

50
Revenue

N/A
Used by

Pricing Manager
Product used

Challenges and Objectives

One of the main challenges for The Little Green Bag is to offer competitive prices without jeopardizing their profit margin. To achieve this, the online store invested a lot of time and resources to gather the necessary information to properly understand and report on the current state of competition across various sales channels.

Taking all this into account, we can conclude that investing so much time and resources in research and data gathering is a huge sacrifice. In the end, the team at The Little Green Bag has more pressing concerns and needs extra time for other aspects of their business. That’s why they decided to implement NetRivals and optimize their information gathering.

The solutions provided by NetRivals from Lengow

Thanks to NetRivals, The Little Green Bag now has all the information it needs on price trends for best-selling products and key product categories in its sector. They can now access all this information easily and quickly from a single point.

The ability to gather and analyze pricing information directly from competitors’ websites has become essential in The Little Green Bag’s day-to-day pricing strategy. This online store now has all the data it needs to assess its market position and determine whether it can improve its competitive standing.

The success of The Little Green Bag with NetRivals:

Automatic data analysis for time savings.

Safe testing of pricing strategies.

Price adjustments to stay competitive.

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