How Tradeinn accelerates its sales growth with smart pricing

Tradeinn is a pure player multispecialist in sports equipment, with 12 lines of business: running, cycling, swimming, mountain, ski, tennis and paddle, football, diving, sailing and fishing, fitness, sports fashion and equipment for motorcyclists. Currently, this e-commerce sells worldwide and it keeps accelerating its sales growth.

Tradeinn has over 750,000 products of 1500 top brands in its 13 online stores. Their platform comprehends online stores available in 18 countries, 12 currencies, 75 payment methods, 22 local phone numbers and different price rates according to each market.

  • Industry

    Sports

  • Type

    Retailer

  • Market

    18+ countries

  • Size

    400

  • Revenue

    500 million € (2023)

  • Used by

    Pricing Manager

  • Product used

    icon netRivals

Key Data

6

60%

in sales growth

-

-25%

for customer acquisition costs

8

800+

competitors tracked

The challenges

One of the main challenges Tradeinn faced was the need for high-quality data to determine the most accurate prices for its product catalogue. In a highly competitive market with a lot of competitors offering similar products, having a solution to analyse real-time price fluctuations was crucial. Without such a tool, adjusting prices would have been a slow and manual process, potentially affecting Tradeinn’s ability to stay competitive. Additionally, automating price updates was a major challenge to ensure optimal responsiveness and alignment with market trends.

The solutions

To address these challenges, Tradeinn implemented the NetRivals solution from Lengow, which became a key tool in its pricing strategy. With access to smart pricing data from over 800 competitors, Tradeinn gained a clear and detailed market overview, enabling the company to set competitive and attractive prices. Furthermore, the platform provided the necessary mechanisms to automate real-time price adjustments via their API, reducing manual intervention and improving operational efficiency. This approach allowed Tradeinn to strengthen its market position and maximise sales opportunities.

Key benefits

Increased sales growth through accurate and competitive pricing

Cost efficiency through optimised marketing and pricing efforts

Comprehensive support & training maximising NetRivals' potential

The truth is that we chose netRivals for many reasons: it is accurate, reliable, and we received comprehensive training on the tool from their customer success team before, during and after its implementation, and this is something that has been very valuable for us to find the full potential of the tool. In fact, this is how we have achieved to accelerate growth in sales up to 60%, as well as reducing our customer acquisition costs by 25%.

David Martín

CEO

Tradeinn

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