How Txirula Musik improves its online profitability with NetRivals by Lengow

Founded in 1979 by a passionate musician, Txirula Musik started out as a physical shop specialising in the sale of musical instruments in Spain. Over the decades, it has evolved to become a benchmark in the sector, expanding its offer through txirula.com, its online shop, which has become its main sales channel.

Today, Txirula operates both from its physical shop of more than 1,000 m² and from its digital platform, where it offers musicians from all over the world a catalogue of more than 8,000 products and 12,000 references, including guitars, amplifiers, effects, percussion, keyboards and recording equipment, as well as a section of second-hand products.

Industry

Musical instruments
Type

Retailer
Market

Spain
Size

10 - 50 employees
Revenue

Unknow
Used by

Different departments
Product used

Key Data that Drives Txirula's Success

23,000 Products

real-time monitoring

+10 Key Competitors

analysed, including direct websites and Amazon's marketplace

50 Top Sellers on Amazon

tracked, ensuring a competitive position in the Buy Box

Challenges before using NetRivals by Lengow

The musical instrument market is highly competitive and subject to constant price fluctuations. For Txirula, this meant that they were often priced out of the market because they could not adjust their prices quickly and effectively against their competitors.

They needed a solution that would allow them to:

Monitor market prices in real time.
Make data-driven pricing decisions.
Improve their visibility on channels such as Google Shopping.
To win the Buy Box on Amazon on a recurring basis.

How the NetRivals solution has been helpful for Txirula?

Txirula decided to go with NetRivals by Lengow in 2016, which has allowed them to stay at the forefront of the sector for the last 8 years. Since then, the company has optimised its pricing strategy and has gained agility in its daily operations, managing to adapt quickly to market changes.

Thanks to the platform, Txirula is able to automate price adaptation and instant decision making, resulting in significant time savings and an improved ability to focus on more complex strategies to boost its competitiveness.

Lengow’s NetRivals solution has been instrumental for Txirula, enabling them to:

Monitor 23,000 products in real time, not only in its own catalogue, but also in that of its competitors.
Analyse and compare prices against 10 key rivals, including both direct websites and Amazon’s marketplace.
Oversee the Top 50 Sellers on Amazon, ensuring they maintain a competitive position in the Buy Box.
Optimise their Google Shopping campaigns, ensuring that their offers are always the most attractive to consumers.

Since the implementation of NetRivals, Txirula has achieved:

Increase their visibility and competitiveness in a saturated market.

Improve the control of their ROI for online marketing campaigns.

Achieve a dynamic price adjustment, being more competitive and efficient in their bids on Google Shopping.

Win more frequent Buy Boxes on Amazon, boosting turnover.

Netivals helps us to be always winners in the bids we place on Google Shopping. It allows us to analyse our competition and have a global view of the state of the market.

Mikel Moisen

CEO

Txirula Musik

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