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Combine online and offline to boost your sales

Discover the guide to a successful web-to-store strategy with Google, written with our partner Partoo.

Did you know that 97% of consumers search online to find a local business? Or that UK retailers offering Click & Collect to store locations reached 80% in 2020?

Connecting offline and online is an essential business opportunity to stay in touch with your customers, generate in-store traffic and boost your sales. Through this guide, we present a complete overview of Google My Business and Google Shopping, the benefits of web-to-store, and tools to implement your online / offline strategy.


In this guide you will find:

  • The definition and benefits of a web-to-store strategy
  • How to increase your online visibility with Google My Business
  • How to display your products on the different Google platforms
  • Local Inventory Ads (LIA): presentation, benefits and implementation via different feeds
  • Concrete cases to illustrate the different stages of implementation

This guide is for you if…

  • You have a physical store(s) and you want to go online.
  • You have an online shop and physical stores and want to increase their complementarity.
  • You want to improve your customers’ shopping experience and capitalize on your local online communication.

Connect to lengow platform and discover new features!

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