Yeppon developed across international marketplaces

Yeppon is an Italian e-commerce website created in 2011 by several associates, selling IT products and home appliances. The site achieved one million euros in revenue in its first year.

Today, Yeppon is one of the bestknown platforms in Italy. It lists more than 350,000 products, and more than 300,000 customers have made use of its services.

  • Industry

    Home Appliances

  • Type

    Marketplace

  • Market

    Italy

  • Size

    50 employees

  • Revenue

    40 million euros

  • Used by

    E-Commerce & Marketing Manager

  • Product used

    icon netMarkets

A successful international launch with Lengow

4

4

marketplaces active worldwide

9

90 000

products promoted

+

+15%

revenue in France in 2020

Challenges & objectives

Initially, Yeppon was an e-commerce platform. The company’s goal was to be able to promote its products across international marketplaces.

It was clear that using the Lengow platform would be the most effective solution, since it would allow the company to distribute its products on different channels, including marketplaces. Yeppon has been using Lengow for 4 years, allowing it to develop its presence in France and to increase revenues.

Solutions provided by Lengow

Yeppon has been using Lengow for 4 years, distributing its catalogs of about 90,000 products across four marketplaces in France and Italy.

The Lengow platform allowed Yeppon the opportunity to develop its international presence through a large number of marketplaces. Yeppon first started distributing its products via ManoMano in Italy, and then went international. Thanks to Lengow, Yeppon was able to identify the potential to develop its activity in France on the marketplaces Fnac, Darty, and Cdiscount. Since it did not have a catalog in French, the EAN mapping publication available through Lengow allowed it to easily integrate his catalog directly from the original Italian version.

By using Lengow, Yeppon can quickly connect to marketplaces. The company also benefits from the assistance it has been able to provide in the creation of catalogs and in making itself better known on the French market.

Lengow allowed us to choose the strategic marketplaces to develop our business in France.

Danilo LONGO

E-Commerce & Marketing Manager

Yeppon

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