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Increase your sales with Google Shopping and Lengow

Discover our new Google Shopping white paper, co-authored with our partner JVWEB.

Whether you’re a retailer, a brand or a manufacturer, Google Shopping is an integral part of a successful ecommerce strategy: Shopping campaigns are there to help you promote your inventory online or local, to increase traffic to your website or store and reach better qualified leads.

Through this white paper, we focus on the key success factors of a Shopping campaign: from the integration of the Merchant Center to the creation of your feeds, from the writing of your ads to setting up campaigns in Google Ads.


In this document we explain:

  • The different Google Shopping feeds
  • Required and recommended attributes
  • Campaign management via Google Ads (Google AdWords)
  • The choice of audiences and auctions
  • LIA, Manufacturer Center, Showcase ads, …

This guide is for you:

  • You have an online store or you manage an online business, and you’re looking for information on Google Shopping
  • You want to sell your products on Google Shopping
  • You’re already selling on Google Shopping, and you want to optimise your presence and/or be more efficient

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