Lengow appoints Sebastien Blanc as new CEO

Paris, September 7th, 2022 – Lengow, the leading e-commerce automation platform, appoints Sebastien Blanc to Chief Executive Officer, effective October 3rd 2022. This nomination follows the announcement that Mickael Froger, co-founder and current CEO of Lengow, is stepping down after 13 years of leading the company and taking it to be one of the European e-commerce automation leaders.

Sebastien Blanc has been an executive in the tech industry for the last 20 years. He most recently was CEO of Skimlinks, a martech software company which he grew over 300% in just 3 years and sold to a PE-owned software company based in Los Angeles. He brings with him an extensive International SAAS experience, primarily working with Venture Capital and Private Equity funds.

“For the last 13 years, founding and leading Lengow to become one of the key European players in feed management, e-commerce automation, and pricing intelligence has been a real passion of mine. The company has been helping over 5000 clients in their e-commerce strategies, bringing continuous innovation alongside a significant partner ecosystem. I am very proud of what we’ve achieved” said Mickael Froger. “Now with the continued support of Marlin Equity Partners, and following our acquisition of Netrivals earlier this year I am delighted to pass the baton to Sebastien – who will lead the next phase of Lengow‘s growth.”

Sebastien Blanc comments: “I am super excited to join Lengow and scale up what Mickael and his leadership team have built. The way consumers shop is evolving at unprecedented speed – opening more opportunities for brands and retailers to showcase their products on marketplaces and tones of other channels. This presents a tremendous opportunity for Lengow and our clients to accelerate commerce strategies – I cannot wait to be part of this exciting journey”.

About Lengow

Lengow is the e-commerce automation platform helping brands and distributors improve their performance, automate their business processes, and grow internationally. The platform is the key to strong profitability and visibility for products sold by online retailers around the world on all distribution channels: marketplaces, comparison shopping engines, affiliate platforms, display/retargeting platforms and social media. Since 2009, Lengow has integrated more than 200 marketplaces and 1,400 channels into its solution to provide a powerful platform to its 4,900 retailers in 64 countries.

About Sebastien Blanc

Sebastien Blanc has been an executive in the tech industry for the last 20 years, with a successful track record of delivering accelerated growth and scaling up businesses. Most recently he was the CEO of Skimlinks, a martech software company which he grew over 300% in just 3 years and sold to a PE-owned software company based in Los Angeles. Prior to this, he was a commercial executive at Struq, a VC-backed adtech business, acquired in 2014 by Quantcast. Blanc also holds various board positions in VC-backed software companies and is an angel in multiple start-ups and venture funds. He lives in London, is an amateur classical pianist, a triathlete and has 3 daughters who like to be in charge.